Ask: How well
Want to find out whether something fits into the user’s mental model? Think about questions like these:
- How well does the interaction/information information architecture support users’ tasks?
- How well do headings, links, and labels help users find what they’re looking for?
- How well does the design support the brand in users’ minds?
Ask: How easily
Want to learn whether users can quickly and easily use what you have designed? Here are some questions to consider:
- How easily and successfully do users reach their task goals?
- How easily do users recognize this design as belonging to this company?
- How easily and successfully do they find the information they’re looking for?
- How easily do users understand the content?
- How easy is it for users to understand that they have found what they were looking for?
- How easy or difficult is it for them to understand the content?
Ask: How valuable
- What do users find useful about the design?
- What about the design do they value and why?
- What comments do participants have about the usefulness of the feature?
Ask: What else?
- What questions do your users have that the content is not answering?
- What needs do they have that the design is not addressing?
- Where do users start the task?
Teams that think of their design issues this way find that their users show them what to do in the way they perform with a design. Rarely is the result of usability testing an absolute win or lose for a design. Instead, you get clues about what’s working – and what’s not – and why. From that, you can make a great design.